That’s all business will ever be. The further away a business gets from making its customers’ lives better, the less successful that business will be.
That’s the general idea behind “business”, but what would be YOUR motivation for owning your own business?
- The security of owner-ship?
- The opportunity for greater wealth?
- Gaining time freedom?
- Is it to help people?
It’s helpful to consider this in the very beginning, because many times a person starts their own business only to lose sight of their original motivation.
Through business ownership, it is possible to improve the lives of others and obtain more freedom and wealth.